columbia.com – Website Analysis on May 28, 2025

1. Purpose and Target: Columbia.com appears to be an e-commerce or brand site, likely representing the Columbia sportswear brand given the domain name and site structure. It is probably targeted at consumers interested in outdoor apparel and gear, primarily in the US market (as indicated by the URL path including "US-Site" and "en_US").

2. Location: The site is hosted behind Cloudflare’s infrastructure, a global content delivery and security network, which means physical hosting is distributed for performance and security rather than tied to a single data center location.

3. Tech: The website employs modern front-end technologies including jQuery, Bootstrap (for responsive design), and Angular (likely for dynamic content and SPA-like features). Google Analytics and Google Tag Manager are used for tracking and marketing analytics. Cloudflare provides CDN and security services.

4. SEO: The site currently lacks meta keywords and meta description tags, which are important for SEO. The content is substantial (2862 words), but meta tags are missing or empty, limiting search engine optimization effectiveness. The site uses English (en) as its declared language but could improve SEO by adding meta descriptions.

5. Security: HTTPS is enabled with HSTS, indicating good transport security practices. However, the SSL certificate details are missing or invalid in the analysis, which suggests a possible issue with SSL certificate implementation or monitoring tools. No other clear security issues are evident from the data provided.

6. Summary: Columbia.com is a professionally built e-commerce site targeting English-speaking consumers, likely in the US, with a focus on outdoor apparel. It uses a robust tech stack including Cloudflare, Angular, and Bootstrap. The site has good accessibility features but needs improvements in heading structure and form labeling. SEO can be enhanced by adding meta descriptions and keywords. HTTPS is enabled with HSTS, but SSL certificate validation appears problematic and should be reviewed to ensure secure connections are fully trusted.