avista.com – Website Analysis on May 28, 2025

1. Purpose and Target: Avista.com appears to be a corporate or service-oriented website built on WordPress, likely targeting English-speaking users (en-US). Given the generic title "Home – Avista" and lack of detailed meta description, it is probably designed for customers or stakeholders seeking company information or services associated with Avista.

2. Location: The site is hosted behind Cloudflare’s infrastructure, using Cloudflare DNS and server services, which provides CDN and security features.

3. Tech: The website uses WordPress 6.2.2 as its CMS, with front-end technologies including jQuery, Bootstrap, Angular, and Font Awesome. Cloudflare is used for server and DNS management, enhancing performance and security.

4. SEO: The site currently lacks meta keywords and meta descriptions, which negatively impacts SEO. It has 1,525 words of content but does not leverage meta tags effectively. It targets general keywords associated with "Avista" but does not optimize for specific terms, leaving room for improvement.

5. Security: HTTPS is enabled ensuring secure connections; however, the SSL certificate is reported as invalid or not properly implemented, which is a critical issue that undermines security and trust. HSTS is not enabled, reducing protection against protocol downgrade attacks.

6. Summary: Avista.com is an English-language corporate website built with WordPress and modern web technologies, hosted via Cloudflare. It offers good accessibility features like alt text and ARIA attributes but lacks skip navigation links and complete form labels. SEO is weak due to missing meta descriptions. The major security concern is the invalid SSL certificate despite HTTPS being enabled, which should be addressed promptly to secure user data and maintain credibility.