affinity.com – Website Analysis on May 27, 2025

Analysis performed on May 27, 2025

This is a comprehensive technical analysis of affinity.com performed on May 27, 2025. The analysis includes DNS configuration, server information, WHOIS data, and HTTP response details.

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🤖 AI Analysis Summary

1. **Purpose and Target**: Affinity.com appears to be focused on advertising technology (AdTech), likely providing solutions and insights for marketers and businesses in that sector. Its target audience likely includes marketers, advertisers, and businesses seeking innovative advertising solutions.

2. **Location**: The website is hosted using Amazon Web Services (AWS), as indicated by its nameservers.

3. **Tech**: The site utilizes various technologies including WordPress as its content management system, along with jQuery, Angular, and Font Awesome for frontend development. It also implements Google Analytics and Google Tag Manager for tracking and analytics purposes, and uses Cloudflare for performance and security enhancements.

4. **SEO**: The site lacks optimized meta tags such as a meta description, which is critical for SEO. It does not explicitly target any specific keywords in its analysis, potentially limiting its visibility in search engine results.

5. **Security**: The website uses HTTPS, indicating secure connections. However, it has an SSL certificate issue, as indicated by the "invalid" SSL information, which could pose a security risk.

6. **Summary**: Affinity.com focuses on AdTech solutions for marketers, hosted on AWS, and built with technologies like WordPress and Angular. While it demonstrates strong accessibility practices, it has SEO shortcomings due to missing meta tags and a potential security concern with its SSL certificate.

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🌐 Domain Information

The domain affinity.com was registered on January 7, 2000, making it over 23 years old. It is currently active with a registration status of "client transfer prohibited" and is set to expire on January 7, 2028. The registrar is DomainPeople, Inc., and the nameservers configured for this domain include NS-1488.AWSDNS-58.ORG, NS-1620.AWSDNS-10.CO.UK, NS-590.AWSDNS-09.NET, and NS-97.AWSDNS-12.COM.

WHOIS Registration Details

Registrar DomainPeople, Inc.
Registration Date 2000-01-07
Expiration Date 2028-01-07
Name Servers NS-1488.AWSDNS-58.ORG
NS-1620.AWSDNS-10.CO.UK
NS-590.AWSDNS-09.NET
NS-97.AWSDNS-12.COM

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⚙️ Technical Data

The DNS configuration for affinity.com utilizes AWS Route 53 for name server management, with multiple authoritative name servers ensuring redundancy. The site employs HTTPS for secure connections, although the SSL certificate is currently invalid, indicating a need for renewal or proper implementation. The technology stack includes nginx as the web server, alongside frameworks and tools such as jQuery, Angular, and WordPress, with Cloudflare integration for enhanced performance and security.

DNS Records

A Records

Host IP Address TTL
@ 161.35.182.254 300

MX Records

Host Mail Server Priority TTL
affinity.com affinity-com.mail.protection.outlook.com 0 60

NS Records

Host Target TTL
affinity.com ns-1488.awsdns-58.org 300
affinity.com ns-590.awsdns-09.net 300
affinity.com ns-97.awsdns-12.com 300
affinity.com ns-1620.awsdns-10.co.uk 300

SSL & Security

HTTPS Status ✅ Enabled
HSTS ✅ Enabled
Security Summary The website uses HTTPS for secure connections.

Technologies

Server Software nginx
Detected Technologies jQuery, Angular, WordPress, Font Awesome, Google Analytics, Google Tag Manager, Cloudflare
Technology Summary The website uses technologies including jQuery, Angular, WordPress, Font Awesome, Google Analytics, Google Tag Manager, Cloudflare. Server: nginx.

Content Information

Content Size 6134 words
Content Analysis The site contains 6134 words of content. It lacks proper meta tags for SEO.

Server Information

IP Address 161.35.182.254
Country United States (US)
Region New Jersey
City Clifton
ISP DigitalOcean, LLC

HTTP Status Information

Redirect Chain
Response Time 0 ms

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