bp.com – Website Analysis on May 30, 2025

1. Purpose and Target: bp.com is the official website of BP, a global energy company. Its purpose is to provide corporate information about BP’s energy products, services, and initiatives, targeting investors, partners, customers, and the general public interested in energy and sustainability.

2. Location: The website is hosted using multiple nameservers from Cloudflare and AWS, indicating a distributed, cloud-based hosting infrastructure that ensures reliability and performance.

3. Tech: The site runs on an Apache server and employs frontend technologies such as jQuery and Angular for interactive content. It uses Google Analytics and Google Tag Manager for traffic analysis and marketing management. The website declares English as its primary language and uses UTF-8 encoding.

4. SEO: The meta description “Our purpose is to deliver energy to the world, today and tomorrow” suggests focus on keywords related to energy delivery, sustainability, and corporate responsibility. The site contains 9,177 words, providing rich content for SEO, although explicit meta keywords are not set.

5. Security: The website uses HTTPS with HSTS enabled, ensuring secure connections. However, the SSL certificate information is not implemented or visible, which could be a concern but no explicit security issues are identified. The domain has strict registrar status codes preventing unauthorized transfers or deletions.

6. Summary: bp.com is a professionally maintained corporate website for BP, delivering extensive content on energy-related topics to a global audience. It uses modern web technologies and follows good accessibility practices, including alt text and ARIA attributes, though it lacks skip navigation links and proper heading structure. Security is generally strong with HTTPS and domain protections in place, but SSL certificate details are missing from the analysis. The site is well-optimized for SEO with comprehensive content and relevant meta descriptions.